What's still placeholder.
Everything called out below is a known placeholder, replaced before the site goes public. Anyone landing here directly: this is a preview build for client review, not a public site.
Testimonials
All testimonials carry invented names and stock portraits. Replaced with real client quotes (with permission, with photos) before launch.
Headline numbers
- £3,420 average tax saved per client — methodology TBC. Either footnoted with a verifiable cohort and method, or replaced.
- 4.9★ rating — pulled when we wire up Google Business Profile. Until then, omitted.
- 48h Self-Assessment turnaround — applies to "small" returns. Footnote what counts as small.
Photography
All portraits and environment imagery are stock. Real Ejaz portrait + office shoot replaces them in a follow-up sprint.
Booking
Primary CTAs trigger a popover form posting to the existing Netlify endpoint. The "or pick a time" link points to a placeholder Calendly URL the firm can swap later.
SEO
Every preview page carries <meta name="robots" content="noindex, nofollow">. Vercel additionally returns X-Robots-Tag: noindex, nofollow on every /preview/* route.