Sector

Simple accounting for simple businesses.

for Sole Traders & Freelancers

Plain-English accounting for sole traders, freelancers, consultants, side-hustlers, Uber drivers and Uber Eats riders. Self-Assessment, expenses, and a clear answer on whether to go Ltd.

What you face

The bits that keep you up.

Working out which expenses you can actually claim (mileage, fuel, vehicle costs, phone)
When (if ever) it makes sense to incorporate
MTD ITSA changes coming for sole traders
Class 2 and Class 4 National Insurance
Pensions when you're self-employed
Tracking gig-economy income across platforms (Uber, Uber Eats, Deliveroo, Just Eat)

How we help

What we actually do.

Annual Self-Assessment with full expense optimisation
Quarterly check-ins so January's no panic
Side-by-side Ltd vs sole trader modelling
MTD ITSA setup when you cross the threshold
Pension recommendation (SIPP, personal, NEST sole trader)
Bookkeeping setup if and when you outgrow spreadsheets

Most sole traders we meet have either been doing their own tax for years (and are losing thousands by missing expenses) or are paying an accountant who only surfaces at year-end.

We do it differently — fixed annual fee, regular check-ins, and a proper conversation about your situation. Whether you’re a freelance designer, a consultant, an Etsy seller, a side-hustler, or driving for Uber and Uber Eats around the clock, we’ll get your tax done properly and tell you when (if ever) it’s time to go Ltd.

Uber and Uber Eats drivers

A big part of our day-to-day is looking after Uber and Uber Eats drivers across London and the home counties. We pull your annual statement straight from the driver app, work out the right split of mileage vs actual costs (whichever saves you more), claim the bits most drivers miss — phone, insurance excess, vehicle hire, even the cost of cleaning the car between shifts — and file your Self-Assessment for a fixed fee. If you do not know whether you owe tax this year, ring us. We will tell you on the call.

The questions we get

Answered, properly.

If yours is not here, ring us. We answer in four rings on weekdays and write back the same day on emails.

01 What expenses can I claim as a sole trader?

Wholly and exclusively for business: tools and equipment, office costs, travel for work (not commuting), professional subscriptions, training that maintains your existing skills, accountant fees, business insurance, and a portion of home office costs. We have a checklist we walk through with every new client.

02 Should I become a limited company?

Below ~£40k profit, sole trader is usually simpler and not much more expensive in tax. Above that, Ltd typically wins. We'll do the actual maths for your situation, including the cost of running a Ltd (accountant fees, slightly more admin).

03 What about MTD?

From April 2026, sole traders earning over £50k will need to keep digital records and file quarterly. We'll get you set up well before the deadline so the change is painless.

Next step

Bring the messy bits. We'll quote in writing.

Twenty minutes on the phone, no obligation. We tell you the price before any work begins, and we will tell you straight if we are not the right fit.

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