A modern accountancy firm built around small business.
Two decades behind the desk taught us what small businesses actually need from an accountant. We built Elite Consultants around it: responsive, honest, fixed-fee, and genuinely focused on helping you keep more of what you earn.
Meet the director
Ejaz Afridi
Founder & Director · ACCA-aligned · 20+ years in practice
Ejaz started Elite Consultants after two decades working alongside small business owners —
long enough to know exactly what they need from an accountant, and what they'd been putting
up with instead. He leads a small team that treats your numbers the way they'd treat their
own: plain English, fixed fees agreed up front, and advice that's actually useful.
Staying current isn't a formality here. Continuing professional development to ACCA standards
is how we keep on top of every change to the rules — so the advice you get reflects this tax
year, not last.
At an ACCA ‘Think Ahead’ member event.
Our story
Why we built Elite Consultants.
After more than twenty years working with small business owners, we kept hearing the same frustrating story
about their previous accountant. Calls not returned. Surprise invoices. A glance once a year at the accounts
and never a strategic conversation. We thought it could, and should, be better.
Elite Consultants is built around four things small businesses actually need: plain English, fixed fees,
year-round availability, and proper tax planning that goes beyond ticking boxes for HMRC. We work with
sole traders, landlords, contractors, e-commerce sellers, hospitality, and tech startups, and we know
what makes each one different.
We're based on Level 30 of The Leadenhall Building in the City of London, and we work with clients
right across the UK — plenty of them in Waltham Cross, where many of our longest relationships began.
Most things can be handled remotely; for the times you want a face-to-face, meetings are by appointment
and the kettle's always on. And if English isn't the language your paperwork thinks in, we also work in
Turkish, Urdu, Hindi and Pashto.
What we believe
Four things you can expect from us, every time.
Plain English, always
We translate tax-speak into language that helps you make decisions. If we say it, we'll explain it.
Transparent fixed fees
Your fee is agreed up front, in writing. No timesheet billing, no surprise invoices, unlimited support included.
Genuine expertise
ACCA-aligned standards. Continuing professional development isn't a tickbox, it's how we keep up with the rules.
Modern tooling, human service
Cloud accounting, automation, and apps where they save you time. But you'll always speak to a real person, not a chatbot.
20+Years of hands-on practice
£3,420Average tax saved per client/year
100%On-time HMRC submissions
48hSelf-Assessment turnaround
4.9★Client satisfaction rating (placeholder)
One call. Twenty minutes.
Ready to talk?
20-minute call, no obligation, no sales pitch. Just a conversation about your business and what we'd do to help.
